Experience

1234567

Health

  • Canadian Cancer Society – National Division (Caregivers tax credit press conference with Finance Minister Jim Flaherty)
  • Children’s Mental Health Centre/Central Toronto Youth Services (Book launch for Resource Guide for Parents of Trans Youth” with Nina Arsenault)
  • Canadian Cancer Society – Ontario Division (Over 30 successful campaigns since late 2010 including: breast screening program; childhood cancer; Kingsway fundraising event; research promotion campaign; Environics poll on sun safety; World Cancer Day; Daffodil Month event; Nutrition Month; daffodil pin campaign at Queen’s Park; Cops for Cancer; Ontario Election Public Affairs campaign; LGBT communities; Relay for Life and Sunnybrook launch event; Ipsos-Reid indoor tanning poll results and Queen’s Park launch event; indoor tanning youth and women’s media; Tan-Free Prom)
  • The Ewings Cancer Foundation of Canada (Ewings Sarcoma)
  • Lung Association
  • Non-Smoker’s Rights Association
  • Smoker’s Helpline
  • Alzheimer Society
  • Cancer Care Ontario
  • Bristol-Myers Squibb (Coordinated all media relations including hiring eight other publicists across Canada for Pravachol: 10 city simultaneous press conferences with satellite linkup; Serzone; AIDS forum in Vancouver)
  • AIDS Committee of Toronto (Produced more than a dozen community AIDS forums)
  • Janssen-Ortho
  • Whitehall Robins (Coordinated a major media luncheon with a dozen of the top health editors in Canada for their multivitamin brand)
  • Women’s College Hospital (Directed entire media relations campaign for the First Annual Women’s Health Matters Forum, now an annual event)

BMS2CCO1CCS-300x110

 

 

 

 

Financial and Marketing

  • DMAT: Direct Marketing Association of Toronto
  • Bank of Montreal
  • Zurich Insurance
  • Cap Gemini Ernst & Young
  • TD Securities

DMATlogo

Design, Fashion, Arts, Music and Food

  • OMDC: Ontario Ministry of Culture (Trillium Book Awards with Margaret Atwood); 3 years running
  • Violinist Dr. Draw (2003-2013, CD launches, international tours, Olympic tours)
  • Northbound Leather (1998-2012)
  • Bluepoint Restaurant launch
  • Electronic Dance party with Chaka Khan
  • World Electronic Music Festival; 6 years running
  • iDance Festival at Toronto City Hall
  • Fundraiser with Barenaked Ladies
  • Beer Festival (CNE with Ace of Base)
  • Industry Nightclub reunion/Smirnoff vodka
  • Republik Nightclub launch and on-going
  • Seiko Watches
  • IKEA
  • Firefighter fundraising calendar
  • FunkAsia (Mega South Asian club and cultural night)
  • Parfums Houbigant
  • Royal Doulton fragrance
  • Clairol (Keri, Herbal Essence, Nice ‘n Easy)
  • Xtra Life Show (Toronto Metro Convention Centre)
  • Perennial Inc. (Retail design firm promoted to US trade for clients such as Canadian Tire, Loblaws)
  • Brampton’s Rose Theatre launch and on-going (Diana Krall, Lesley Gore, Bacon Brothers, Nutcracker, Joan Rivers)
  • Prova Group talent agency (Lady Bunny, Jimmy Sommerville)
  • Carole Pope CD launch (1992, Daniel Paquette’s first client)
  • South Asian Heritage Festival
  • Dominion Jazz club
  • Pulse Canada industry association (Dried peas, edible beans, lentils and chickpeas) for the United Nations declared ‘2016 International year of Pulses

bramptonontarioseikoikea

Energy, Environment and Natural Resources

  • Silfab Ontario (Coordinated official opening launch with various MPPs)
  • Toronto Hydro (Coordinated all media relations for green energy services, Wi-Fi launch, wind turbine launches, solar emergency phones, GreenSavers Home Energy Audit, science fair sponsorship)
  • Kortright Centre for Conservation (Renewable energy education)
  • Gilead Power (Wind energy)
  • Great Lakes United
  • Credit River Anglers Association (Launch with Mississauga mayor Hazel McCallion)
  • Canadian Wind Energy national conference (B2B)
  • Anaconda Nickel Limited of Australia
  • Independent Retail Gas Marketers Association
  • The Steel Alliance (involving Dofasco, Stelco among others)

dofascoSilfablogoTOHydrologo

Consumer Products, Services and Travel

  • Pioneer Electronics: Canadian PR Agency of Record for 5 years
  • Smirnoff Vodka/Diageo (National launch, large event, guerilla marketing & social media buzz campaign)
  • Coke (Toronto International Film Festival launch event and national marketing roll-out)
  • Panasonic Consumer Electronics
  • Doc Martens
  • Evian
  • Parfums Houbigant
  • Talbots
  • Singapore Tourism Board
  • The I Do Shop (wedding event planners)

smirnoffcokepioneer

Non-Profit and Education

  • Waterfront BIA – Redpath Toronto Waterfront Festival (Tall Ships 2009-11)
  • Church Street BIA (Business Improvement Area) International launch for Alexander Wood statue
  • Ryerson University (Launched online studies)
  • Brazilian Carnival Ball
  • Young Drivers of Canada (New federal guidelines launch at Toronto Police headquarters)
  • Taste of Little India (Gerard St BIA, South Asian Food Festival)
  • Brewers Association of Canada (Responsible drinking campaign with MuchMusic)
  • Canadian Association of Food Banks: Ice Storm Relief campaign
  • Invest in Kids Foundation
  • The Royal Conservatory of Music

waterctysryerson-300x104

Television and Media

  • Zone3 for Citytv (My Rona Home series launch)
  • The Shopping Channel (Joan Rivers, Ivanna Trump)
  • DVD Launch for series & film Sordid Lives (PR with Olivia Newton-John, Leslie Jordan, Rue McClanahan)
  • PixCom Productions for the Discovery Channel
  • OUTtv – 5 year national and international trade press (Variety, Hollywood Reporter)
  • Xtra/Fab Magazines (Trade, editorial PR campaigns)
  • Cineplex Media (Salah Bachir)
  • Showcase Television
  • Peace Point Entertainment (Programs for Global TV, Outdoor Life Network, Food, Discovery): Food Jammers, Fresh with Anna Olson, Ed’s Up, Bump, Global TV Documentaries, Reality Obsessed
  • DecAIDS: TV documentary launch on Global TV about ACT/Fashion Cares
  • Martha Stewart luncheon/photo-op with Life Network
  • Canadian Cable and Television Association
  • Nightrunners feature film

cineplex-300x52citytv-300x100

Back to Top