Who We Are

dpPR is a trusted and connected Canadian boutique PR agency founded in 1999. We are best known for our media relations expertise (ie garnering maximum media coverage).

As mainstream media continues to shrink at a drastic pace, it becomes an even greater challenge to get media coverage. dpPR provides senior expertise in developing successful cost-effective public relations & social media campaigns for business, non-profits and government.

We are an extension of your marketing-communications department.

dpPR brings seasoned experience in a wide variety of industries including health, hi-tech, consumer goods and services, lifestyle, non-profit and energy.

Why Us?

Since the late 90’s, over 95% of our business has come from referrals. We are so grateful! It’s been an honour to have worked with so many amazing clients from coast to coast.

We love getting results for clients.

We love working with journalists and experienced bloggers.

Alzheimer SocietyMuch of our business over the years has come from other Marketing/Ad/PR/Event agencies looking for strong media relations and strategic ideas, as we work well with other firms and have great strategic skills in figuring out how to integrate PR within the existing or proposed marketing/Ad plan & budget. We welcome all new partnerships.

We have spent our careers doing integrated PR, marketing and branding campaigns for all industries including green energy, health, government, finance, entertainment, technology, among others.

We will first work to understand your business and then will work hard to meet and surpass your objectives.

We can help you manage your other related suppliers including digital, marketing, events, pop-up’s, blogs, influencers, sponsorship and experiential campaigns.

Because we don’t niche in one industry, we have great contacts in all types of media.

In addition to our small Toronto based team we have a collective of senior practitioners across the country. They are selected to work on your client business specifically for having related experience in your industry in order to get you results; and will always include dpPR Principal and founder Daniel Paquette.

Daniel has over 25 years of public relations experience. During the first 20 of those years he also worked part time as a journalist in radio (host and producer in Community radio 88.1fm to CBC) and print/online (reporter and columnist in weeklies/monthly magazines and blogs).

He has achieved excellent results in international, national and regional campaigns for consumer, non-profit, government and corporate clients in most industries including health, media, entertainment, travel, fashion, financial and environmental among others.

Prior to founding dpPR in 1999, he was the director of media relations for one of Canada’s largest PR firms.

Services

  • Strategic counsel (consultation)
  • Drafting Communications Plans
  • Media relations (English, French, ethnic, lgbt, youth, senior)
  • Corporate communications (annual reports, corporate brochures, newsletters, re-writing of website copy, advertorials, op-ed’s, blogs, pamphlets)
  • Special events (media conferences, galas, budget-friendly photo opportunities, blogger events)
  • Promotional activities (contests, guerilla marketing, experiential, influencers, pop-up’s, product giveaways)
  • Research
  • Public education and social marketing
  • Media and internal communications audits
  • Spokesperson media training
  • Media materials (press releases, French translation, speech writing, video B-roll production, viral videos)
  • Sponsorship liaison
  • Publicity reports, media clipping service, media and social media coverage analysis
  • Production and management of social media 
  • Produce corporate website or micro-site (including all copy writing, editing, design, layout and concept)
  • Create white papers, reports and guides

Experience

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Health

  • Canadian Cancer Society – National Division (Caregivers tax credit press conference with Finance Minister Jim Flaherty)
  • Children’s Mental Health Centre/Central Toronto Youth Services (Book launch for Resource Guide for Parents of Trans Youth” with Nina Arsenault)
  • Canadian Cancer Society – Ontario Division (Over 30 successful campaigns since late 2010 including: breast screening program; childhood cancer; Kingsway fundraising event; research promotion campaign; Environics poll on sun safety; World Cancer Day; Daffodil Month event; Nutrition Month; daffodil pin campaign at Queen’s Park; Cops for Cancer; Ontario Election Public Affairs campaign; LGBT communities; Relay for Life and Sunnybrook launch event; Ipsos-Reid indoor tanning poll results and Queen’s Park launch event; indoor tanning youth and women’s media; Tan-Free Prom)
  • The Ewings Cancer Foundation of Canada (Ewings Sarcoma)
  • Lung Association
  • Non-Smoker’s Rights Association
  • Smoker’s Helpline
  • Alzheimer Society
  • Cancer Care Ontario
  • Bristol-Myers Squibb (Coordinated all media relations including hiring eight other publicists across Canada for Pravachol: 10 city simultaneous press conferences with satellite linkup; Serzone; AIDS forum in Vancouver)
  • AIDS Committee of Toronto (Produced more than a dozen community AIDS forums)
  • Janssen-Ortho
  • Whitehall Robins (Coordinated a major media luncheon with a dozen of the top health editors in Canada for their multivitamin brand)
  • Women’s College Hospital (Directed entire media relations campaign for the First Annual Women’s Health Matters Forum, now an annual event)

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Financial and Marketing

  • DMAT: Direct Marketing Association of Toronto
  • Bank of Montreal
  • Zurich Insurance
  • Cap Gemini Ernst & Young
  • TD Securities

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Design, Fashion, Arts, Music and Food

  • OMDC: Ontario Ministry of Culture (Trillium Book Awards with Margaret Atwood); 3 years running
  • Violinist Dr. Draw (2003-2013, CD launches, international tours, Olympic tours)
  • Northbound Leather (1998-2012)
  • Bluepoint Restaurant launch
  • Electronic Dance party with Chaka Khan
  • World Electronic Music Festival; 6 years running
  • iDance Festival at Toronto City Hall
  • Fundraiser with Barenaked Ladies
  • Beer Festival (CNE with Ace of Base)
  • Industry Nightclub reunion/Smirnoff vodka
  • Republik Nightclub launch and on-going
  • Seiko Watches
  • IKEA
  • Firefighter fundraising calendar
  • FunkAsia (Mega South Asian club and cultural night)
  • Parfums Houbigant
  • Royal Doulton fragrance
  • Clairol (Keri, Herbal Essence, Nice ‘n Easy)
  • Xtra Life Show (Toronto Metro Convention Centre)
  • Perennial Inc. (Retail design firm promoted to US trade for clients such as Canadian Tire, Loblaws)
  • Brampton’s Rose Theatre launch and on-going (Diana Krall, Lesley Gore, Bacon Brothers, Nutcracker, Joan Rivers)
  • Prova Group talent agency (Lady Bunny, Jimmy Sommerville)
  • Carole Pope CD launch (1992, Daniel Paquette’s first client)
  • South Asian Heritage Festival
  • Dominion Jazz club
  • Pulse Canada industry association (Dried peas, edible beans, lentils and chickpeas) for the United Nations declared ‘2016 International year of Pulses

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Energy, Environment and Natural Resources

  • Silfab Ontario (Coordinated official opening launch with various MPPs)
  • Toronto Hydro (Coordinated all media relations for green energy services, Wi-Fi launch, wind turbine launches, solar emergency phones, GreenSavers Home Energy Audit, science fair sponsorship)
  • Kortright Centre for Conservation (Renewable energy education)
  • Gilead Power (Wind energy)
  • Great Lakes United
  • Credit River Anglers Association (Launch with Mississauga mayor Hazel McCallion)
  • Canadian Wind Energy national conference (B2B)
  • Anaconda Nickel Limited of Australia
  • Independent Retail Gas Marketers Association
  • The Steel Alliance (involving Dofasco, Stelco among others)

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Consumer Products, Services and Travel

  • Pioneer Electronics: Canadian PR Agency of Record for 5 years
  • Smirnoff Vodka/Diageo (National launch, large event, guerilla marketing & social media buzz campaign)
  • Coke (Toronto International Film Festival launch event and national marketing roll-out)
  • Panasonic Consumer Electronics
  • Doc Martens
  • Evian
  • Parfums Houbigant
  • Talbots
  • Singapore Tourism Board
  • The I Do Shop (wedding event planners)

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Non-Profit and Education

  • Waterfront BIA – Redpath Toronto Waterfront Festival (Tall Ships 2009-11)
  • Church Street BIA (Business Improvement Area) International launch for Alexander Wood statue
  • Ryerson University (Launched online studies)
  • Brazilian Carnival Ball
  • Young Drivers of Canada (New federal guidelines launch at Toronto Police headquarters)
  • Taste of Little India (Gerard St BIA, South Asian Food Festival)
  • Brewers Association of Canada (Responsible drinking campaign with MuchMusic)
  • Canadian Association of Food Banks: Ice Storm Relief campaign
  • Invest in Kids Foundation
  • The Royal Conservatory of Music

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Television and Media

  • Zone3 for Citytv (My Rona Home series launch)
  • The Shopping Channel (Joan Rivers, Ivanna Trump)
  • DVD Launch for series & film Sordid Lives (PR with Olivia Newton-John, Leslie Jordan, Rue McClanahan)
  • PixCom Productions for the Discovery Channel
  • OUTtv – 5 year national and international trade press (Variety, Hollywood Reporter)
  • Xtra/Fab Magazines (Trade, editorial PR campaigns)
  • Cineplex Media (Salah Bachir)
  • Showcase Television
  • Peace Point Entertainment (Programs for Global TV, Outdoor Life Network, Food, Discovery): Food Jammers, Fresh with Anna Olson, Ed’s Up, Bump, Global TV Documentaries, Reality Obsessed
  • DecAIDS: TV documentary launch on Global TV about ACT/Fashion Cares
  • Martha Stewart luncheon/photo-op with Life Network
  • Canadian Cable and Television Association
  • Nightrunners feature film

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News Room

Testimonials

Camille Beaubian

Senior Communications Manager, Canadian Cancer Society

“We tasked dpPR with executing a media relations strategy to highlight our advocacy work in the area of restricting youth under 18 from using indoor tanning salons. dpPR successfully executed the strategy, pitching and coordinating high-profile interviews for Society spokespeople with outlets such as CBC News, CFRB-AM, CP24, Canadian Press and the Toronto Star. dpPR exceeded our expectations with regard to this project and with their help our advocacy messages reached an audience of 38 million people.”

William Wong

Canada’s leading Entertainment Blogger, Mr. Will-W.:Pop Maven

“Daniel is always a pleasure to deal with and I can say with confidence I would love to continue partnering with him on initiatives. He is an attentive listener who is creative in his solutions; time and again I have come to him for guidance and support and he has pulled through, always empathetic and personable in nature.”

Carole Pope

Legendary Award winning Singer, Daniel’s first PR client in 1992

“Daniel is a creative, engaging and understands modern media. He knows how to market an artist.”

Paul Allamby

Advertising agency owner, Direct Marketing Association member

“dpPR delivered on the mark thinking and a sharp application of ideas. They also worked quickly and demonstrated flexibility and openness.”

George McNeillie

Communications & Board Secretary, Ontario Media Development Corp., Ontario Ministry of Culture

“We have used dpPR for media relations in English and French. They have consistently delivered excellent results.”

Valerie Poire

TV Producer, Pixcom Productions (Montreal) with the Discovery Network

“Pixcom Productions enjoyed working with dpPR because they are efficient, knowledgeable, good at what they do and easy to work with. We would recommend dpPR to anyone looking for a great value.”

Lulu Vibert

Owner, Lulu unlimited

An exceptional PR agency with great insight to progressive strategies in communications and creating a modern approach to profiling their clients. They are respected in the media. A true delight to work with.”

Joyce McLean

Director of Strategic Issues, Toronto Hydro

“Daniel is a superb professional in the field of public and media relations and is also a very easy-going guy to work with.”

Anthony Fuchs

National Director of Communications, Canadian Cancer Society

“I recently engaged dpPR to manage all PR and media relations concerning a significant joint announcement with [the federal] government. From our first meeting and beyond, I was impressed by their strategic planning of the event, attention to detail, innovative ideas for increasing out media presence and flexibility as priorities and deadlines continually changed in response to the changing needs of stakeholders. Throughout the process, they were a consummate professional and I would not hesitate to work with them again or to recommend their work to others.”

Contact

Phone: 416 413-7714

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Disclaimer

Trademark and Copyright

All material and information found on this website is owned by dpPR, its clients or its content suppliers and is protected under the copyright and trademark laws of Canada and other applicable jurisdictions.

The sole authorized use of the site is to obtain information about dpPR. Any modification or copy, reproduction, display, performance or retransmission of all or any of the contents of this site is strictly prohibited. All text, photos, graphics, audio, and video material appearing on the site shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium.

Except as specifically permitted, any use of trademarks, trade names or service marks appearing on this site is strictly prohibited without the prior written consent of dpPR. In addition, the names, trade names, photos and trademarks of third parties, including clients of dpPR, may appear on this site. All such names, trade names, trademarks and photos are proprietary to their respective owners, and may be used only with the permission of their respective owners.

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